30 years of Assouline


From their passions of rich storytelling and beautiful design, Martine and Prosper create the first Assouline book, La Colombe d’Or, narrating the history and spirit of the legendary hotel.


Assouline publishes The Memoir Collection with the most influential people and movements in art, fashion, beauty, design, architecture, and gastronomy. The collection is translated into 10 languages and becomes a worldwide success.


Bergdorf Goodman dedicates a window to Assouline on Fifth Avenue, and a corner on the
7th floor.


Assouline opens the first standalone boutique in Saint Germain des Pres, in the heart of Paris, featuring a cabinet of curiosities, showcasing their complete collection of books & vintage objects.


Assouline opens its global headquarters in New York.


The first title of the Impossible Collection launches, and first volume in the collection is dedicated to Art. Made in Italy with a clamshell encasement and hand-stitched bindings, the book becomes the epitome of luxury bookmaking.

2010 - 2012

Assouline opens boutiques in Istanbul, Seoul, Le Bon Marche in Paris, Claridge’s in London, The Mark Hotel, and The Plaza Hotel in New York.


To celebrate the brand’s 20th year anniversary, Assouline opens Maison Assouline on Piccadily in the heart of London, showcasing the complete Assouline world for the first time. Maison Assouline also debuts Swans Bar, Assouline’s first hospitality concept.


The Impossible Collection of Wine launches, pushing boundaries of packaging design with the book’s cork cover and wooden crate.


Assouline launches its first travel series title, with cover artwork drawn by hand by Martine Assouline.


Assouline introduces branded corners, partnering with specialty retailers on designated spaces in their stores dedicated to Assouline all around the world.


Assouline creates an opportunity for the reader to immerse themselves in the title with the XXL format. Each edition weighs over 75lbs with a width of over 40 inches.


Assouline launches its sustainability initiative by partnering with One Tree Planted. The environmental nonprofit is dedicated creating a healthier climate, protecting biodiversity, and helping reforestation efforts. With this partnership, Assouline plants one tree for every book sold. Learn More


Assouline launches a new line of home fragrances, inspired by the best selling Travel Series.


Assouline debuts its library design services, working with real estate developers, interior designers, and private clients, and started designing luxury libraries around the world.