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Some men enter a room and the air changes. Composure, nonchalance, an unhurried confidence: it cannot be taught, yet it is instantly recognized. More than two decades after Assouline first explored male style, Allure of Men returns to examine this elusive aura. Lenny Kravitz, photographed by Mark...
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Born in 1962 in Casablanca, Morocco, Ariel Wizman grew up in France, where an early encounter with philosopher Emmanuel Lévinas shaped an enduring curiosity about ideas. He began his career as a journalist, contributing to Actuel, Vogue Hommes, and 20 Ans, producing programs for France Culture radio, and serving as editor in chief of Interactif. A DJ and one half of the electronic duo Grand Popo Football Club, he also became one of France’s most recognizable television presenters, co-hosting Tentations.06 on Canal+ alongside Stéphane Bern. He has performed onstage in a production directed by John Malkovich. In 2020, he acquired the French franchise of the Chinese lifestyle brand Miniso, expanding it to fifteen stores across the country. Most recently, he joined the founding editorial team of Esquire France, launched in spring 2026. Wizman is Isabel Marant’s music director and the author of Morocco, Kingdom of Light (Assouline, 2023) and co-author, with Harold Colbert, of Paris by Paris (Assouline, 2025). In 2015, Wizman co-directed, with Laurent Lunetta, the 2015 document Black Dandy: A Political Beauty.

This French concept embodies the art of knowing exactly what to do and when to do it. At Assouline, savoir-faire defines every creation: from the artistry of our covers to the meticulous detailing of our Ultimate Collection and the precision of every page. Each title is a journey of craftsmanship, from concept to creation, guided by our creative team and brought to life with the highest standards of design, photography, and production. Every book reflects the dedication, care, and expertise that turn an idea into a lasting work of art.

  • Handle with Clean, Dry Hands: Always use clean, dry hands when handling your book to avoid transferring oils, dirt, or liquids onto the pages and cover.
  • Avoid Direct Sunlight: Prolonged exposure to direct sunlight may cause fading or discoloration of the cover and pages, or melt or warp the binding, compromising the book's integrity.
  • Store in a Cool, Dry Place on a Low, Secure Shelf: Humidity and moisture can damage the paper and melt or warp the binding. Store books upright and closed on a flat surface, away from heat sources. Heavy books placed precariously on high shelves or surfaces may cause injury. Do not use as a storage surface.
  • Dust Regularly: Use a soft, dry cloth or feather duster to gently remove dust from the cover and page edges.
  • Use Caution When Opening: Do not force the spine flat, especially on new books, as this may damage the binding.
  • Keep Away from Liquids and Food: Avoid placing books near food or beverages to prevent spills and stains.
  • Keep Away from Children and Pets: Large books are heavy and unwieldy and may cause injury.
  • Keep Away from Sharp Objects: Sharp objects can damage the cover and pages.
If your order arrives damaged or incorrect, please contact Customer Service as soon as possible. For damaged items, kindly email us your order number, a description of the issue, and photos of the damage. If you wish to return your order for any other reason, we allow exchanges for merchandise credit within 14 days of delivery. We do not allow refunds and the customer is responsible for the cost of return shipping. Please note that items must be returned in the same condition in which they were received, with all the original packaging. Exchanges and credit are applicable only at the original point of purchase. The Ultimate Tower, The Allure Bookstand, headphones, and vintage or third-party objects are final sale and not eligible for return or exchange. Please email us at customerservice@assouline.com with your order number to begin the return process for an online order. EU and EFTA customers have the right to withdraw from their purchase within 14 days of delivery; return shipping is at the customer's expense.

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The Classics Collection

Allure of Men

€120

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Page count

200 pages

Number of illustrations

Over 100

Language

English

Released on

October 2026

Dimensions

W 25 x L 33 x D 4 cm

Cover materials

Linen Hardcover

ISBN

9781649806727

Weight

2.0 kg

Ariel Wizman

Our commitment to sustainability

Assouline supports One Tree Planted in its commitment to a more sustainable world through reforestation. Since 2019, this partnership has contributed to global efforts to restore forests, with the long-term vision of creating a sustainable cycle by sourcing paper from the trees planted. Our dedication to craftsmanship extends beyond the books themselves—today, our titles are printed on paper selected with the environment in mind, supporting the shift toward more responsible materials. With the belief that beauty stands not just in how it looks, but in how it’s made.

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