Seventy: Renzo Rosso
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Renzo Rosso has never followed the rules—he much prefers to break them. From the start, his vision was clear: Fashion should be bold, unexpected, and exciting. With Diesel, launched in 1978, Rosso transformed denim from utility to attitude, pioneering a style that fused rebellion with craftsmansh...
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Vanessa Friedman, who wrote the introduction to the book, is the fashion director and chief fashion critic of The New York Times.
Renzo Rosso is the founder and chairman of OTB (“Only The Brave”), the international fashion and luxury group powering a range of iconic, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The Group also controls the Sta" International and Brave Kid companies and holds a stake in American brand Amiri. In 1978, Renzo Rosso founded Diesel, leading it to international success and turning it into the global icon it is today.
In 2002, Renzo Rosso’s pioneering vision and entrepreneurial spirit were the springboard for the creation of OTB, the first Italian group to own a portfolio of global brands with an international positioning. The Group distinguishes itself by its close attention to creativity, innovation, and sustainability, values it shares with its founder. In 2006, in line with his circular entrepreneurial philosophy and commitment to the community, Renzo Rosso established OTB Foundation, the nonprofit organization of OTB Group. Since its creation, the Foundation has invested in more than 370 social development projects all over the world, with a special focus on women, children, integration, and global emergencies, and has had a direct impact on the lives of more than 350,000 people.
Renzo Rosso is also the chairman of Red Circle Investments, his private investment company, whose equity portfolio spans a variety of sectors —food and food tech, technological innovation, environment and health, prestigious international funds—that share a strong commitment to innovation, quality, and sustainability. Through the Red Circle real estate company, he is building up a hospitality business with properties in the U.S., the U.K., and Italy. He recently established the Brave Wine holding, which invests in outstanding wineries located in the best terroirs in Italy and abroad. Renzo Rosso is a member of the Steering Committee of the National Chamber of Italian Fashion.
If your order arrives damaged or incorrect, please contact Customer Service as soon as possible. For damaged items, kindly email us your order number, a description of the issue, and photos of the damage.
If you wish to return your order for any other reason, we allow exchanges for merchandise credit within 14 days of delivery. We do not allow refunds and the customer is responsible for the cost of return shipping. Merchandise credit may only be redeemed in the region where the original order was placed.
Please note that items must be returned unused and unopened, in the same condition in which they were received, with all the original packaging. Books, candles, and diffusers must remain sealed in their original cellophane; games and objects must be returned in their original packaging. Exchanges and credit are applicable only at the original point of purchase.
Vespa helmets may be exchanged for a different size within 14 days of delivery, with complimentary shipping both ways.
The Ultimate Tower, The Allure Bookstand, XXL editions, headphones, and vintage or third-party objects are final sale and not eligible for return or exchange.
Please email us at customerservice@assouline.com with your order number to begin the return process for an online order. View our full return policy.
EU and EFTA customers have the right to withdraw from their purchase within 14 days of delivery; return shipping is at the customer's expense.
If you wish to return your order for any other reason, we allow exchanges for merchandise credit within 14 days of delivery. We do not allow refunds and the customer is responsible for the cost of return shipping. Merchandise credit may only be redeemed in the region where the original order was placed.
Please note that items must be returned unused and unopened, in the same condition in which they were received, with all the original packaging. Books, candles, and diffusers must remain sealed in their original cellophane; games and objects must be returned in their original packaging. Exchanges and credit are applicable only at the original point of purchase.
Vespa helmets may be exchanged for a different size within 14 days of delivery, with complimentary shipping both ways.
The Ultimate Tower, The Allure Bookstand, XXL editions, headphones, and vintage or third-party objects are final sale and not eligible for return or exchange.
Please email us at customerservice@assouline.com with your order number to begin the return process for an online order. View our full return policy.
EU and EFTA customers have the right to withdraw from their purchase within 14 days of delivery; return shipping is at the customer's expense.